Consciousness can be represented by neural frequency (vibrational energy of neurons interacting with other neurons causing like vibration). The vibration of a neuron cascades to other neurons affecting their vibration. So, 1 neuron influences another by wave energy generated by vibration.
Here is the kick. The cerebral neural vibrational energy influences the objects in the measured surroundings. So the thought of the observer (measurer) affects and changes the object being measured. When you expect to see an electron representing itself in a certain way you are translating that vibrational energy to the electron and it acts in accordance. The conscious thought of the observer has an influence on matter.
Matter is shaped by consciousness.